I bought this as my HG mascara, Imju Fiberwig, is running out. I encountered it via Ava Yu Kiu's beauty videos and thought I'd give it a shot. It's a tad more expensive than the average drugstore mascara, at almost €17, but I've had disappointing results with almost every drugstore mascara I've ever bought, so I'm willing to pay for something that might actually work. That said, Fiberwig is significantly cheaper.
My first HG mascara was Benefit's get bent (same formula as BADgal, different/bent brush), which was stiff enough to hold the curl of my naturally very straight and long lashes, though it drooped at the end of a moderately long day. Then I discovered Fiberwig when I was in Hong Kong, and have stuck with it ever since. I love how the fibers are removed with warm water, less rubbing of the eyes with alcohol-based removers.
- The formula is moderately wet, which worried me at first as I prefer stiff formulas like Fiberwig.
- It's very lengthening, but not volumising.
- I had to curl many times before and after application of each coat to get my lashes to hold shape, but I think it will stay after that.
- I would say that this is another version of Bourjois' Coup de Théâtre mascara - which actually works. (I see the packaging got revamped since I bought it almost 10 years ago...I wonder if they changed the formula, which was too weak to hold curl, back in the day.)
- Individual lash definition is very good.
- It looks natural enough to be worn without any other eye make-up.
BEFORE:Bare eye with Maybelline's Pure.Cover Mineral concealer in 01 Nude Beige and Benefit High Beam on the tearduct and nose.
AFTER:One coat of the white base, and approximately three coats of the black mascara (in quick succession, not left to dry in between).
If you're looking for length but not volume, and average curl hold, this is perfect for you. If your lashes are very thin, this may not work well. Only get this if no other drugstore mascara works for you, as it's among the most expensive - I think it may actually be more expensive than Benefit's offerings. It's essentially a more expensive and less volumising version of Fiberwig.